To boost MySkinScare’s online visibility, Inhove implemented a data-driven social media strategy focused on reels, trending audio, and skincare-centric content. Within just 30 days, we skyrocketed the brand’s reach to 13 lakh+ views, increased follower engagement, and amplified brand awareness. This success proves the power of well-crafted visual storytelling, consistent posting, and optimized content tailored for Instagram’s algorithm — all executed by Inhove’s expert social media team.
Organic views generated in just 30 days through viral Reels and influencer-led campaigns.
Increase in follower engagement rate within the first month of Inhove’s content strategy.
High-performing content pieces crafted, including Reels, carousels, and skincare tips tailored for target audience.
Turnaround time to build and execute a full content calendar that delivered viral traction and conversions
The Chalange
Following a period of rapid growth through acquisition, Paysafe were looking to achieve enterprise-wide operational efficiencies and alignment. In order to do this, they chose to focus firstly on their customer services, merchant operations, risk and compliance functions.
Paysafe’s fast-paced expansion had resulted in a lack of process consistency & standardisation across their acquired brands. The numerous manual and non-transparent processes at play were something Paysafe were keen to address.
Additionally, in the face of increasing industry regulation and compliance requirements, Paysafe were eager to stay ahead of the curve in responding to these changes, whilst also maintaining the relentless customer focus and agility that is at the core of their DNA.
What did
Tecnologia do
To amplify MySkinScare’s social presence, Inhove crafted a performance-driven social media strategy rooted in creative content, data-backed insights, and consistent brand storytelling. Our goal was to convert visibility into virality — and we delivered.
✦ Content Strategy & Branding
We designed a scroll-stopping content plan focused on trending Reels, skincare tips, and seasonal campaigns. Each post reflected MySkinScare’s aesthetic — clean, relatable, and aspirational — while reinforcing brand values and product benefits.
✦ Reels & Short Video Creation
Leveraging high-converting video formats, we produced bite-sized, platform-optimized content that resonated with skincare lovers. From user-generated clips to tutorial-style shorts, every Reel was crafted to drive engagement and shares.
✦ Audience Targeting & Hashtag Optimization
Using precise audience analysis and trending hashtag strategies, we ensured content was discovered by the right users. Strategic posting schedules and engagement tactics helped accelerate organic growth rapidly.
✦ Community Management & Growth Hacking
By actively engaging with the audience, replying to DMs and comments, and collaborating with micro-influencers, we built genuine brand trust. Timely trend adoption ensured we stayed visible in key algorithm windows.
The Results
- 13 lakh+ organic views generated within 30 days
- 500% increase in overall account reach and impressions
- 4X boost in profile visits and follower growth
- 3 viral Reels crossing 1 lakh+ views individually
- 2X increase in product inquiries via Instagram DMs
- 45% improvement in story engagement rate
- Trending hashtag placements boosting content discoverability
- Significant brand visibility within skincare and beauty niche audiences
