Aurelin, a premium beauty brand, partnered with Inhove to revamp its digital experience. Through a custom-designed e-commerce website, advanced SEO, and strategic UX enhancements, Aurelin saw a dramatic 250% increase in online sales. Inhove’s data-driven approach focused on performance, user engagement, and mobile optimization—transforming Aurelin’s digital presence into a high-converting, scalable storefront.
Increase in Online Sales
Growth in Returning Customers
Improved Email Engagement by
Core Web Vitals Compliance
The Chalange
With increasing competition in the beauty and personal care industry, Aurelin faced the challenge of standing out in a saturated online market. Their existing online presence lacked the modern UI, user engagement features, and seamless purchasing experience required to attract and retain customers in today’s fast-paced e-commerce world.
The brand needed a robust, SEO-optimized platform that not only reflected their luxurious product line but also streamlined the user journey — from browsing to checkout — across both desktop and mobile.
Aurelin also struggled with low conversion rates due to slow loading times, non-responsive design, and limited integrations with marketing and analytics tools. To meet their aggressive growth targets, they required a custom-built e-commerce platform that would enhance user experience, drive organic traffic, and enable performance marketing at scale.
What actions did Inhove take?
To elevate Aurelin’s digital presence, Inhove executed a full-scale design and development strategy focused on performance, elegance, and user engagement. Our team collaborated closely with Aurelin to understand their brand essence and crafted a custom e-commerce website that aligned with their luxury beauty offerings.
✦ UI/UX Transformation
We introduced a sleek, intuitive design system that emphasizes product visuals and enhances browsing experience. Clean layouts, soft color palettes, and smooth animations helped reinforce brand identity and keep users engaged.
✦ Custom E-commerce Development
Built on a scalable tech stack, the site now supports advanced product filtering, seamless cart functionality, secure payment gateways, and mobile-first responsiveness — ensuring a frictionless buying experience across all devices.
✦ SEO & Performance Optimization
From code-level optimizations to SEO-friendly URLs and structured content architecture, we ensured Aurelin’s site ranked better organically. Faster page speeds and mobile optimization further contributed to improved dwell time and conversions.
✦ Marketing Integrations
We integrated email marketing tools, analytics dashboards, and tracking systems to enable effective retargeting and performance analysis — empowering Aurelin with insights to scale faster.
The Outcomes
- 40% increase in average session duration within the first month
- 3X improvement in product page engagement
- 99.9% uptime ensuring seamless shopping experience
- 25% faster page load speeds across all devices
- Fully responsive design optimized for mobile shoppers
- Integrated CRM & analytics delivering real-time customer insights
